We've had you under our skin for 100 years!

Since the invention of its surgras in 1924, Cavaillès has been a constant presence in the lives - and bathrooms - of the French people.

Backed by a marketing campaign entitled “100 ans qu'on vous a dans la peau” (“100 years we've had you under our skin”), how do you pay tribute to this iconic brand, recall its iconic products and introduce new products to journalists?

Make a lasting impression by creating an immersive experience: lunch in a Cavaillès bathroom! We set the scene for one of the suites at the Hôtel Pourtalès by recreating a Cavaillès bathroom. With the bathtub at the center of the space, wall panels recalling the brand's history and commitments, floral scenography, plates personalized with the journalists' surnames, and lunch prepared by a private chef with nods to the brand's iconic textures and scents: every detail was designed to capture the essence of Cavaillès and celebrate its centenary!

A line-up of top journalists, an unforgettable moment combining nostalgia and modernity.