Rest assured, you will have full transparency on your campaign’s results, which you can proudly share with your teams.
knowledge & expertise
A joint around 3
pillars
The communication strategies we offer are based on three key pillars: Media Relations, Influencer Marketing and Social Media.
The very first step is a diagnosis: is the brand content sufficient, is the storytelling coherent, etc. If yes, we go ahead, if not, we support you with Brand Content.
For each one of your campaigns, specific KPIs are established and each activation is measured daily. Rest assured, you will have full transparency on your campaign’s results, which you can proudly share with your teams.
• MEDIA RELATIONS
Being able to draw on an ultra-qualified base of beauty and health/well-being journalists – with whom we maintain an uncomplicated, yet close relationship with on a daily basis – is a real bonus in terms of performance. In recent years, it has been said that media is dead, or dying.
In reality, its ecosystem has evolved ten times faster in the past two years than in the previous fifteen. There are new media with varied publication frequencies, new forms (podcasts, newsletters, discussion groups such as Clubhouse, etc.), an increasingly complex beauty and health market with a host of brand launches in a limited space... Media relations has become a custom job.
• INFLUENCER MARKETING
Are social networks a platform for information and e-commerce? Definitely! This becomes clear when we consider that Instagram helps 80% of consumers to make a decision before purchasing a product or service*.
We offer campaigns and collaborations with the most targeted and coherent content creators for influencer marketing campaigns. From seeding, to affiliations and promo codes, to ambassador programmes. Our strength lies in the quality and diversity of our network in a sector that has very rapidly turned professional. The key to a successful campaign lies in initial sourcing! We also draw on data-based tools that allow us to check the relevance of profiles, their engagement rates and conversations. The ROI is rewarding and always measurable!
• SOCIAL MEDIA
Used today by over 80% of the population*, social networks are a key driver for all brands looking to share content with its target audience.
Whether on Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Snapchat or even Twitch, our team can advise you on the best strategy to adopt to ensure your message fits with the codes of these networks. From social media insight to turnkey strategies to competitive monitoring, our team is always ready to deploy an optimal brand strategy. Our support includes: producing content, text and visuals for your different accounts, with on-trend formats tailored to the different platforms, managing ad campaigns to broadcast your content to a very precise target, and moderating your networks to manage your community. We work with illustrators, photographers and video makers on specific campaigns according to set objectives. We are always ready to act in order to keep up with the constant developments of these networks, and we use a “test and learn” approach to adapt our strategies and give you the best angles of attack to ensure you get the best results.