• MEDIA RELATIONS - PRODUCT AND CORPORATE
Relying on an ultra-qualified base of journalists with whom we have a privileged relationship and keeping abreast of new media is a real plus in terms of performance.
OUR SERVICES: - Development of a strategic PR plan - Creation of print and/or digital press tools - One To One / One to Few meetings - Organization of press trips / Press conferences / Factory reports (TV, radio) - Negotiation of news items with hot media (TV, radio), executive portraits - Organization of R&D interviews - Support for magazine awards - Setting up media partnerships - Measurement of press campaigns
• INFLUENCER MARKETING
Increase visibility and engagement around your brand and drive conversions, while tailoring actions to your budget and objectives.
OUR SERVICES: - Strategic consulting / Trend monitoring - Definition of an Influence Marketing plan - Creation of creative concepts / Influence events - Influence campaigns PAID, awareness or e-commerce oriented (promo codes, affiliation, contests...) . Brief creation . Qualified profile sourcing . Negotiation and management of contracts . Production follow-up . Performance analysis / KPIs Report - Implementation of Earned Content mechanisms (seedings influence...) . File qualification . Organization of traditional or “event” seedings We also rely on AI and data-driven tools to check profile relevance, engagement rates and conversations.
• UGC
L'UGC (User-Generated Content), the new essential lever in marketing strategies. Today, over 90% of consumers say that content generated by other users is more authentic and credible than traditional advertising (source: inBeat).
OUR SERVICES: - Support and implementation of a UGC Creator strategy as part of a brand or product launch. . Define and orchestrate campaigns using our network. . Negotiation of contracts and rights . Brief creation, management and follow-up - Support and implementation of a quantified UGC strategy, analyzed live.
• Brand Content
To strengthen your brand and capture the attention of your target audience, we also provide tailor-made support.
OUR SERVICES: - Support in developing your brand platform - Definition of a graphic charter - Photo and video shoots
• Social Media
In January 2024, social networks reached a record level of use in France, with 50.7 million active users.*
Whether they're on Facebook, Instagram, LinkedIn, Youtube, TikTok, Pinterest, Snapchat or even Twitch, our team will advise you on the best strategy to adopt to communicate in line with the codes of these networks. OUR SERVICES: - Social media insight - Production of textual and visual content adapted to different platforms - Ads campaign management - Moderation of your networks to animate your community. We work with illustrators, photographers and videographers on specific campaigns, according to the given objectives. Sources: Comparison between the We Are Social x Meltwater 2024 and 2023 study, Blog du Modérateur (RS: 30 chiffres clés à connaitre en 2024).
• Public Relations
Stella McCartney, Christophe Lemaire, KENZO, Benjamin Benmoyal, Alice Vaillant, MaîtrePierre, Leonard, Alexis Mabille, Courrèges, Barbara Bui.... Work on your brand awareness beyond press relations and Influence strategies.
OUR SERVICES: - PFW partnership development . Sourcing and negotiation within our network . Contract and rights management . Organization and assistance in setting up the skincare, makeup, hair or nail booth. . KOL invitations . Press release writing