Summer Fridays

Beauty secrets made in California on all Social Media platforms!
The challenge

Develop brand awareness and preference to drive sales on the Sephora website. Designed for "Beauty lovers" in sunny California by two influencers Marianna Hewitt and Lauren Ireland, Summer Fridays is well established in the United States where it enjoys a strong aura. A digital brand par excellence, Summer Fridays' ambition is to quickly conquer its audience in France...

The pitch

To create excitement and engagement with influencers about the product range, convey the Summer Fridays’ spirit, give the brand credibility among the clean competitors in order to encourage the creation of organic content and to generate traffic on the distribution site. Our goal: to introduce Summer Fridays to a large target group of female Instagrammers, Youtubers, Tiktokers and maintain a regular relationship with them.

The concept

For 6 months, we created thematic seedings ("Back to the Summer Fridays", "Summer Vacation Mode", "Autumn & Halloween" ...) based on bestsellers and product innovations, in line with the Summer Fridays’ spirit: escape in beauty, and in consciousness!

Our results

A sea of exclusively organic content! An average publication rate of 60% per seeding, more than 225 pieces of content published on all campaigns and an average estimated reach of +780k per campaign through micro, macro and Top profiles with more than 2 millions followers!

• We love them and they feel it...

« Matahari is a truly reliable partner, one you can count on. »


« Matahari remains an agency on a human scale. You feel that you can trust them. They make you feel important. You feel pampered at Matahari. »

Léa Nature

« The Matahari team reassures us and makes us feel that everything is under control. It’s lovely. »

Léa Nature

« They are endlessly patient, there’s never the battle of egos so common elsewhere. The result is that minds are easily changed. »

Clemens Spa

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« We feel like our brand is in good hands. »


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