- The challenge
January is generally the month when the season’s slimming innovations are launched. But 2022 came with a drawback: the return of the Covid-19 epidemic made in-person meetings impossible. Enter the digital realm! However, neglecting sensoriality and a sense of togetherness was out of the question! Look back on the most glamourous digital event in pictures!
- The pitch
For each new Somatoline product, didactic videos, produced ahead of the event, were played. Presented by Florence Laval, a physiotherapist specialising in facial techniques, these unveiled exclusive slimming massage rituals.
- The concept
Two live events in a morning from a hotel Sweet Suite to follow the speeches and videos, with the actual products sent to the newsroom or the recipient’s home.
- Our results
• 2 live events followed by 32 journalists from the general and professional media. • 60 coverage items resulting from the live events. • To date: 100 print and web publications, 65 of them purely on new 2022 products.