Moroccanoil and the Mysteries of Orsay ! #IYKYK
The challenge

The Moroccanoil Treatment is the iconic and pioneering argan oil infused hair care product. To celebrate its status as the number one hair care oil in the US market, by word of mouth, the product has been adorned with a Limited Edition bottle featuring exclusive illustrations. Supported by an international "If You Know You Know" campaign, how do you reveal this Limited Edition and get maximum exposure to French content creators?

The pitch

To propose a unique and immersive experience to relay this
IYKYK campaign and present this mythical limited edition product on the French market. Matahari Agency relied on influencer marketing for this campaign, coupled with a journalist presence to maximise results.

The concept

Matahari Agency focused its strategy in several stages: Stage 1: the organization of a life-size escape game, customized for the brand, in the legendary Musée d'Orsay with a crew of female influencers. Stage 2: the organization of a dinner in a secret location to keep in line with the escape game and its enigmas, bringing together our crew of influencers as well as several journalists who are fans of the brand. Time 3: an organic seeding to more than 20 influencers to generate even more organic content on social media and maximize the visibility of the limited edition.

Our results

A shower of organic content! 75 pieces of content published in total throughout the campaign, a potential reach of 2.5M and over 800k estimated impressions!

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