A Day Dedicated to Children!
The challenge

Mitosyl, the iconic baby care brand, aims to increase its visibility and reinforce its “love brand” status by organizing an event that will engage both current and potential partners.

The pitch

Use the first day of Spring, March 20th, as a key moment and gathering point to organize a significant event that will attract families of Parisian KOLs (Key Opinion Leaders). The event will prioritize inviting influencers who have already created content throughout the year to retain their loyalty and thank them, while also inviting a wider range of local families to meet them and introduce them to the products.

The concept

Host an event at the Jardin d'Acclimatation, an iconic spot for Parisian families, and bring together influencers, journalists, colleagues, and other partners for an afternoon together. The venue will be thoughtfully decorated in the brand's colors, and activities primarily for children will be organized to entertain them: coloring, games, a relaxation area, bubble shows, balloons, a photobooth, etc.

Our results

An event that gathered over 160 people, including parents and children, throughout the afternoon. More than a hundred pieces of organic content were posted, including reels, photos, and stories, with an 83% posting rate among all guests! With nearly 1.5 million people reached, it was a successful event both on-site and on social media.

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