Mitosyl

Develop brand awareness and preference to make Mitosyl the "love brand" of young parents. An iconic and patrimonial brand since 80 years, Mitosyl is renewing itself and adding a new product to its range: Mitosyl Naturel®️. A natural diaper cream to meet the expectations of new parents, without compromising on safety and effectiveness.

Modernize the image and positioning of the brand ("Everything changes with Mitosyl"), introduce new products, build a community of young parents, future consumers. Our recommendation: create an Instagram account and animate this new community with engaging content.

From production to publication, tailor-made support The starting point was the elaboration of an editorial line to frame the themes of the speeches, the tone, the positioning. Accompanied by a modern and colorful art direction, using blue and yellow, the brand's emblematic colors. A pop atmosphere counterbalanced by the warmth and softness of motherhood, perfectly transcribed in a shooting. A mix between baby pictures and still life to continuously feed the account with authentic content. In parallel, we implemented a social Ads strategy to broadcast these contents to a carefully defined target.

$Ultra-catchy content production for ultra-engaged parents! $More than a hundred content products, photos and videos, allowing to animate the Instagram account. $An effective social ads strategy with an average engagement rate of +15% and an average CPM of 0.30€. $More than 500 subscribers gained in a few months and more than 3M people reached through various campaigns.