- The challenge
Develop brand awareness and preference to make Mitosyl the "love brand" of young parents. An iconic and patrimonial brand since 80 years, Mitosyl is renewing itself and adding a new product to its range: Mitosyl Naturel®️. A natural diaper cream to meet the expectations of new parents, without compromising on safety and effectiveness.
- The pitch
Modernize the image and positioning of the brand ("Everything changes with Mitosyl"), introduce new products, build a community of young parents, future consumers. Our recommendation: create an Instagram account and animate this new community with engaging content.
- The concept
From production to publication, tailor-made support The starting point was the elaboration of an editorial line to frame the themes of the speeches, the tone, the positioning. Accompanied by a modern and colorful art direction, using blue and yellow, the brand's emblematic colors. A pop atmosphere counterbalanced by the warmth and softness of motherhood, perfectly transcribed in a shooting. A mix between baby pictures and still life to continuously feed the account with authentic content. In parallel, we implemented a social Ads strategy to broadcast these contents to a carefully defined target.
- Our results
$Ultra-catchy content production for ultra-engaged parents! $More than a hundred content products, photos and videos, allowing to animate the Instagram account. $An effective social ads strategy with an average engagement rate of +15% and an average CPM of 0.30€. $More than 500 subscribers gained in a few months and more than 3M people reached through various campaigns.