From production to publication, tailor-made support
The starting point was the elaboration of an editorial line to frame the themes of the speeches, the tone, the positioning. Accompanied by a modern and colorful art direction, using blue and yellow, the brand's emblematic colors. A pop atmosphere counterbalanced by the warmth and softness of motherhood, perfectly transcribed in a shooting. A mix between baby pictures and still life to continuously feed the account with authentic content.
In parallel, we implemented a social Ads strategy to broadcast these contents to a carefully defined target.