How revamp a brand image?
The challenge

Develop brand awareness and preference to make Mitosyl the "love brand" of young parents. An iconic and patrimonial brand since 80 years, Mitosyl is renewing itself and adding a new product to its range: Mitosyl Naturel®️. A natural diaper cream to meet the expectations of new parents, without compromising on safety and effectiveness.

The pitch

Modernize the image and positioning of the brand ("Everything changes with Mitosyl"), introduce new products, build a community of young parents, future consumers. Our recommendation: create an Instagram account and animate this new community with engaging content.

The concept

From production to publication, tailor-made support The starting point was the elaboration of an editorial line to frame the themes of the speeches, the tone, the positioning. Accompanied by a modern and colorful art direction, using blue and yellow, the brand's emblematic colors. A pop atmosphere counterbalanced by the warmth and softness of motherhood, perfectly transcribed in a shooting. A mix between baby pictures and still life to continuously feed the account with authentic content. In parallel, we implemented a social Ads strategy to broadcast these contents to a carefully defined target.

Our results

$Ultra-catchy content production for ultra-engaged parents! $More than a hundred content products, photos and videos, allowing to animate the Instagram account. $An effective social ads strategy with an average engagement rate of +15% and an average CPM of 0.30€. $More than 500 subscribers gained in a few months and more than 3M people reached through various campaigns.

• We love them and they feel it...

« Matahari is a truly reliable partner, one you can count on. »


« Matahari remains an agency on a human scale. You feel that you can trust them. They make you feel important. You feel pampered at Matahari. »

Léa Nature

« The Matahari team reassures us and makes us feel that everything is under control. It’s lovely. »

Léa Nature

« They are endlessly patient, there’s never the battle of egos so common elsewhere. The result is that minds are easily changed. »

Clemens Spa

« eSalon is a bit like a family, it’s very solid, so we look for the same atmosphere and the same kind of relationship in our agency – easy dialogue and communication. »


« Calm and positive: with Matahari, conversations are easy, constructive and hassle-free. »


« We feel like our brand is in good hands. »


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