The Mat Gallery, the open day Matahari - Mix and Match Edition

Our customers are unique, and each of them want to communicate, but all of them don't have the budget to match their ambitions; in front of them, their audience - journalists and influencers - want to know them, but don’t have necessarily the time for one-to-one meetings... the solution? A global event!

- Imagine a collective space in which each brand has the same visibility, Instagrammable of course. - Invite each customer to be represented by the founder or a marketing manager - Maximize the presence of journalists and influencers

Welcome to the Mat Gallery, for its 1st edition “Mix and Match”! A match of colors, a mix of brands; the "Color Block" staging takes up the codes of a gallery and has been designed to weave links between brands; so hair color can respond to hair accessories, apitherapy is not far from organic skincare, and so on. Each brand has its own identical design set, and the itinerary guides the visitor to each space without exception.

13 customers, 90 journalists and influencers present throughout the day. 195 pieces of content published by 75% of influencers. Beyond the numbers, this Open Day is also a unifying project for the team and a place for connections between customers.