- The challenge
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Moroccanoil is the iconic argan oil-infused hair care brand. To announce the launch of its new range of anti-frizz products and Soin Violet, a variation on the legendary Moroccanoil care product, the challenge was to create an event worthy of the brand which maximize visibility with content creators just before the summer vacations.
- The concept
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An exclusive dinner on the Seine, at the foot of the Eiffel Tower: welcome to the Moroccanoil Summer Dinner! Styling stations, hairstylists and a violet ambiance - from the food to the dresscode to the floral arrangements - in tribute to the new product immersed content creators in the Moroccanoil universe. After a visit to the photocall and a sunset tour of the Seine to test the new products IRL, our guests enjoyed a dinner signed by Top Chef Marie Pacotte.
- Our results
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An avalanche of organic content! 19 content creators present, 66 contents published, a potential reach of 3M and over 903k estimated impressions!
